{"id":4461,"date":"2024-10-30T16:06:36","date_gmt":"2024-10-30T16:06:36","guid":{"rendered":"https:\/\/bam.srl\/privacy-policy\/"},"modified":"2026-10-30T09:58:33","modified_gmt":"2026-10-30T09:58:33","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/bam.srl\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1730980489192{background-color: #F8F8F8 !important;border-color: #F8F8F8 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1730980537439{background-color: #F8F8F8 !important;border-color: #F8F8F8 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1793354304134{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #F8F8F8 !important;border-color: #F8F8F8 !important;}&#8221;]<\/p>\n<h1>Privacy Policy<\/h1>\n<p>Information on the Processing of Personal Data Pursuant to Articles 13 and 14 of Regulation (EU) 2016\/679 (GDPR)<\/p>\n<p>Last updated: 30 October 2026<\/p>\n<h2>1. Data Controller<\/h2>\n<p>The Data Controller is BAM S.r.l. \u2013 Advertising Agency, with its registered office at Strada Conservatorio, 33 \u2013 43121 Parma (PR), Italy.<\/p>\n<ul>\n<li>Email: <a href=\"mailto:info@bam.srl\">info@bam.srl<\/a><\/li>\n<li>Privacy enquiries: <a href=\"mailto:privacy@bam.srl\">privacy@bam.srl<\/a><\/li>\n<li>Telephone: +39 0521 200723<\/li>\n<li>Sito web: <a href=\"https:\/\/bam.srl\/en\/\">https:\/\/bam.srl<\/a><\/li>\n<\/ul>\n<h2>2. Categories of Personal Data Processed<\/h2>\n<p>When visiting this website, the following categories of personal data may be processed:<\/p>\n<p>Browsing data: IP address, browser and device information, pages visited, dates and times of access, and other technical data necessary for the operation and security of the website.<\/p>\n<p>Data collected through cookies and similar technologies: information about website usage and, where required and subject to prior consent, data used for statistical analysis and advertising measurement.<\/p>\n<p>Data voluntarily provided by users: personal information submitted through communications sent to the company&#8217;s email addresses, such as names, email addresses and message content.<\/p>\n<p>The website does not provide user registration forms, newsletters or restricted user areas.<\/p>\n<h2>3. Purposes and Legal Bases for Processing<\/h2>\n<p>Personal data may be processed for the following purposes:<\/p>\n<p>Website operation and security: ensuring the proper delivery of website content, preventing unauthorised access and protecting the IT infrastructure. Legal basis: the Data Controller&#8217;s legitimate interests under Article 6(1)(f) of the GDPR, where applicable.<\/p>\n<p>Managing communications: responding to enquiries voluntarily submitted to the company&#8217;s email addresses. Legal basis: taking steps at the data subject&#8217;s request prior to entering into a contract, or the Data Controller&#8217;s legitimate interests, depending on the nature of the communication.<\/p>\n<p>Statistical analysis: understanding website usage and improving content and performance through analytics tools. Legal basis: consent, where required for the use of the relevant technologies.<\/p>\n<p>Advertising measurement: assessing the effectiveness of promotional activities through any tracking tools activated on the website. Legal basis: consent, where required.<\/p>\n<p>Legal compliance: fulfilling statutory obligations and responding to requests from competent authorities. Legal basis: compliance with a legal obligation.<\/p>\n<h2>4. Cookies and Consent Management<\/h2>\n<p>The website uses technical cookies necessary for its operation and may use analytics and advertising cookies that require user consent.<\/p>\n<p>Cookie preferences are managed through CookieYes, which allows users to accept, reject or customise non-essential cookie categories and subsequently change their choices.<\/p>\n<p>For information about cookie categories, individual cookies and their respective durations, please refer to our <a href=\"https:\/\/bam.srl\/en\/cookie-policy\/\">Cookie Policy<\/a>.<\/p>\n<h2>5. Third-Party Services<\/h2>\n<p><strong>Google Analytics<\/strong><\/p>\n<p>The website uses Google Analytics to collect statistical information about browsing activity, including pages visited, interactions and technical device characteristics. Analytics cookies are activated subject to consent where required.<\/p>\n<p><strong>Google Tag Manager<\/strong><\/p>\n<p>The website may use Google Tag Manager to manage tags and measurement tools. This service enables other tools to be loaded, and their activation must comply with applicable consent preferences.<\/p>\n<p><strong>Google Advertising Measurement Tools<\/strong><\/p>\n<p>The website may use Google technologies to measure the effectiveness of advertising campaigns, where activated and in accordance with the preferences expressed by users.<\/p>\n<p><strong>Vimeo<\/strong><\/p>\n<p>The homepage features a video hosted on Vimeo. Loading the video player may involve transmitting technical information about the connection and device to Vimeo, even when no cookies are stored in the browser.<\/p>\n<p><strong>CookieYes<\/strong><\/p>\n<p>The website uses CookieYes to collect and store cookie preferences and allow users to change them.<\/p>\n<p>Further information about processing carried out by individual providers can be found in their respective privacy policies.<\/p>\n<h2>6. Processing Methods and Security<\/h2>\n<p>Personal data is processed using electronic and digital systems in accordance with the principles of lawfulness, fairness, transparency, data minimisation and purpose limitation.<\/p>\n<p>BAM implements appropriate technical and organisational measures to protect personal data against unauthorised access, loss, alteration or unlawful disclosure.<\/p>\n<h2>7. Recipients of Personal Data<\/h2>\n<p>Personal data may be processed by authorised BAM personnel and by providers of technical services, hosting, maintenance, analytics and content management, to the extent necessary for their respective activities.<\/p>\n<p>Where required by law, these providers act as Data Processors pursuant to Article 28 of the GDPR.<\/p>\n<p>Personal data may also be disclosed to competent authorities where required by law.<\/p>\n<h2>8. International Data Transfers<\/h2>\n<p>The use of services provided by international companies, including Google and Vimeo, may involve transferring personal data outside the European Economic Area.<\/p>\n<p>Where applicable, such transfers must comply with the GDPR and be based on European Commission adequacy decisions, Standard Contractual Clauses or other safeguards provided for by applicable legislation.<\/p>\n<p>The actual conditions depend on the providers and services used.<\/p>\n<h2>9. Data Retention<\/h2>\n<p>Personal data is retained for periods proportionate to the purposes for which it is processed.<\/p>\n<p>In particular:<\/p>\n<ul>\n<li>Technical browsing data and security logs are retained according to operational requirements and the hosting provider&#8217;s policies.<\/li>\n<li>Email communications are retained for as long as necessary to handle enquiries and any resulting relationships, unless legal obligations or the need to protect legal rights require otherwise.<\/li>\n<li>Data processed through analytics and advertising tools is subject to the retention periods configured within the relevant services.<\/li>\n<li>Information about cookies and their respective durations is provided in the Cookie Policy.<\/li>\n<\/ul>\n<p>Actual retention periods must be verified against the settings of the services used.<\/p>\n<h2>10. Data Subject Rights<\/h2>\n<p>Under the conditions established by the GDPR, data subjects may exercise the following rights:<\/p>\n<ul>\n<li>Access to their personal data.<\/li>\n<li>Rectification of inaccurate data.<\/li>\n<li>Erasure of personal data.<\/li>\n<li>Restriction of processing.<\/li>\n<li>Data portability, where applicable.<\/li>\n<li>Objection to processing, where provided for by law.<\/li>\n<li>Withdrawal of consent at any time, without affecting the lawfulness of processing carried out before withdrawal.<\/li>\n<\/ul>\n<p>To exercise these rights, please contact <a href=\"mailto:privacy@bam.srl\"><strong>privacy@bam.srl<\/strong><\/a>.<\/p>\n<p>Data subjects also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali) at (<a href=\"http:\/\/www.garanteprivacy.it\/\" target=\"_blank\" rel=\"noopener\">www.garanteprivacy.it<\/a>).<\/p>\n<h2>11. Links to External Websites<\/h2>\n<p>The website may contain links to third-party websites and services. BAM is not responsible for the data processing practices adopted by these third parties, which are governed by their respective privacy policies.<\/p>\n<h2>12. Updates to This Privacy Policy<\/h2>\n<p>BAM reserves the right to update this Privacy Policy to reflect changes in legislation, technology or organisational practices.<\/p>\n<p>The updated version will be made available on this page, indicating the date of the latest revision.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css=&#8221;.vc_custom_1730980489192{background-color: #F8F8F8 !important;border-color: #F8F8F8 !important;}&#8221;][vc_column css=&#8221;.vc_custom_1730980537439{background-color: #F8F8F8 !important;border-color: #F8F8F8 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1793354304134{border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;background-color: #F8F8F8 !important;border-color: #F8F8F8 !important;}&#8221;] Privacy Policy Information on the Processing of Personal Data Pursuant to Articles 13 and 14 of Regulation (EU) 2016\/679 (GDPR) Last updated: 30 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4461","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/bam.srl\/en\/wp-json\/wp\/v2\/pages\/4461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bam.srl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bam.srl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bam.srl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bam.srl\/en\/wp-json\/wp\/v2\/comments?post=4461"}],"version-history":[{"count":2,"href":"https:\/\/bam.srl\/en\/wp-json\/wp\/v2\/pages\/4461\/revisions"}],"predecessor-version":[{"id":4464,"href":"https:\/\/bam.srl\/en\/wp-json\/wp\/v2\/pages\/4461\/revisions\/4464"}],"wp:attachment":[{"href":"https:\/\/bam.srl\/en\/wp-json\/wp\/v2\/media?parent=4461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}