BAM | Agenzia di pubblicità e video | Parma e Milano

every video you don't make today
is a client you can lose tomorrow

FILM

Unica Unipol

Unipol

Commercial 30’’

LUNA ROSSA

Unipol

Commercial 30"

HEALTH

UnipolSai

Commercial 30"

BCFN

Barilla

Olistic campaign 60"

POMÌ

Consorzio Casalasco

Commercial 30"

UNIBOX SAFE

UnipolSai

Commercial 30"

TV CORPORATE

Credem Banca

Commercial 30”

Comfort zone

ASviS

Commercial 30’'

BONgiorno

Grissin Bon

Commercial 30"

NO REFUSALS ACCEPTED

Alia

Commercial 30"

IT’S TIME TO OPEN YOUR EYES

ASviS

Commercial 30''

LOVE AT FIRST BITE

Focaccia Ludovico

Commercial 30"

ALWAYS ONE STEP AHEAD

UnipolSai

Commercial 30"

TEAM GAME

Alia Multiutility

Commercial 40"

POMÌ

Consorzio Casalasco

Commercial 30"

APP

UnipolSai

Commercial 30"

POMÌ

Consorzio Casalasco

Commercial 30"

FUTURE

ASviS

Commercial 30"

BORED GOD 1

Winga

TV commercial 30"

BORED GOD 2

Winga

TV commercial 30"

BORED GOD 3

Winga

TV commercial 30"

WELLBANKING

Credem Banca

Commercial 30"

WHAT’S GOOD

Consorzio Casalasco

Commercial 30"

60 YEARS

Wegh Group

Corporate commercial 90"

THE POWER OF PEOPLE

Unicoop Tirreno

Commercial 60"

TOGETHER, WE WILL MAKE IT

Credem Banca

Commercial 30"

HOME

UnipolSai

Commercial 30"

UNIPOLSAI FOR LEGA BASKET SERIE A

UnipolSai

Commercial 30’'

WINTER OLYMPICS

UnipolSai

Web commercial 30"

CINEMA

Bper Banca

Commercial 30"

CORPORATE SPONSORSHIP

UnipolSai

Corporate commercial 40"

WHEN THE FIRE IS…

Meverin

Commercial 15"

LUXURY LIFESTYLE…

Prime concierge

Commercial 30"

SLOW MOTION

Energica

Commercial

WHEN IS FOOD REALLY GOOD?

Barilla

Olistic campaign 90"

SPICY ANCHOVIES

Rizzoli Emanuelli

Christmas commercial 30"

CUSTOM LIFE

Custom

Commercial 30"

25 YEARS

Fondazione Cariparma

Commercial

PARMA CAR SHARING

Comune di Parma

Commercial 30"

TECHNOLOGY 4 PEOPLE

24 Care

Web commercial 30"

#UNISALUTEPERTE

UnipolSai

Commercial 30"

#UNISALUTEPERTE

UnipolSai

Commercial 30"

IDEMA AIR CONDITIONERS

Idema Clima

Commercial 20"

DIVERSITY AND INCLUSION

Barilla

Video 120"

#UNMESEPERTE

UnipolSai

Commercial 30"

WE ARE ALL COMIX

Comix

TV commercial 20"

FIREWORKS

Unicoop Tirreno

Commercial 30"

THE TASTE OF CULTIVATING TASTE

Azzali Carote

Web commercial 30"

BEST FRIEND FOR LIFE

Ouibiò

Website video 30"

WORK AS LIBERATION

Sprigioniamo il lavoro

Website video 30"

CLOSE TO US

Unicoop Tirreno

Commercial 30"

EGGS

Unicoop Tirreno

Commercial 30"

SOLIDARITY IS A GIFT

Fondazione Munus

Website video 30"

FUTURE IS GROWING

Evoland

Website video 30"

FUNDRAISING

Innovairre

Commercial 90"

TO BE CLOSE TO THEM

Caritas Children

Commercial 90"

POLITICAL CAMPAIGN AD

Mauro Piazza

Web commercial 40"

wow
what ideas!

PRINT & OUTDOOR

A HEARTFELT THANK YOU, TO ALL THE AZZURRI.

Unipolsai

Sponsorship print ad

I’M SORRY

Energica

Worldwide print ad

UNIBOX: THE CAR DEVICE THAT TAKES YOU INTO THE FUTURE. HOP ON BOARD.

UnipolSai

Product print ad

SEIZE THE BEST.

Pomì

Event print ad

READING OPENS THE MIND.

Fondazione Cariparma

Print ad

HEALT PROTECTION, ALWAYS OPEN TO YOUR NEEDS.

Credem

Product print ad

THE WRONG WINE CAN RUIN EVEN THE BEST DISH.

Gazzetta di Parma

Print ad

AN EVENT THAT BRINGS ALL ATHLETES TOGETHER.

UnipolSai

Sponsorship print ad

BUILDING THE FUTURE FOR 60 YEARS.

Wegh Group

Print ad

GOODBYE GASOLINE.

Energica

Worldwide print ad

A SURGE OF PRIDE, ALWAYS.

UnipolSai

Sponsorship print ad

READING MAKES YOU FREE.

Fondazione Cariparma

Print ad

CREDEM. THE BANK FOR THOSE WHO BELIEVE IN THE DREAMS, OF EVERY DAY.

Credem Banca

Corporate print ad

DO NOT ACCEPT HOUSES FROM STRANGERS.

Unione Parmese degli Industriali

Print ad

THE WRONG WINE CAN RUIN EVEN THE BEST DISH.

Gazzetta di Parma

Print ad

A PRIZE THAT BRINGS TOGETHER THOSE WHO LOVE SPORTS.

UnipolSai

Sponsorship print ad

BE INTREPID BE YOU

Intrepid glam

Print ad

THE FLAVOR THAT CONQUERED BONAPARTE OF THE ITALIANS

Grissinbon

Social ad

FOR THOSE WHO BELIEVE THAT HELPING IS THE WAY TO STAND BY THOSE IN NEED.

Credem

Fundraiser print ad

INSTITUTIONAL ANNOUNCEMENT

Guru

Print ad

THE REAL MAGICIANS OF THE REAL ESTATE MARKET ARE THE ONES WHO DON’T DISAPPEAR.

Unione Parmense degli Industriali

Print ad

INSTITUTIONAL ANNOUNCEMENT

One per cent

Print ad

INSTITUTIONAL ANNOUNCEMENT

One per cent

Print ad

MAMMA MIA!

Energica

Worldwide print ad

PASTA DAISY

Laped

Print ad

PASTA DAISY

Laped

Print ad

THOSE WHO PARK ON SIDEWALKS THINK THEY’RE A FOX

Comune di Parma

Print ad

THIS SUMMER, DON’T LEAVE BOBBY SOLO.

Comune di Parma

Print ad

A FULL TANK OF EMOTIONS

UnipolSai

Sponsorship print ad

TRY RENNER PAINTS ONCE. WE’RE SURE YOU’LL COME BACK.

Vernici Renner

Print ad

INSTITUTIONAL ANNOUNCEMENT

Guru

Print ad

INSTITUTIONAL ANNOUNCEMENT

Guru

Print ad

A STROLL THROUGH THE 900s

Magnani Rocca

Print ad

WE WISH YOU A SWEET CHRISTMAS.

Wegh Group

Print ad

LET’S STOP POLLUTING

Ministero Ambiente

Print ad

AN UNIPOLSAI AGENT IN THE AREA YOU CAN ALWAYS FIND ONE.

UnipolSai

Print ad

UNFORTUNATELY, NOT EVERYTHING CAN BE FOUND ON THE WEB

Caritas Children

Volunteering print campaign

A FUN WAY TO REMEMBER OUR SUPPORT FOR CONI

UnipolSai

Sponsorship print ad

SOCIAL

LANDS ON OUR
BEST CONTENT.

GRAPHIC & WEB DESIGN

Spicy anchovies

Rizzoli Emanuelli

Decorazione tram

Corporate website

Prosciutti Castoldi

Website

Corporate website

Imeta

Webspot + website

Design website

Colombo pavimenti

Webspot + website

Website

Essentsa

Webspot + website

Corporate website

Comir

Webspot + website

E-commerce website

Ouibiò

Webspot + website

Pelta – Tellus

Evoland

Branding + brochure

Prosciutti Castoldi

Branding + brochure

Jardin Exotique

FPMC

Brochure

Pet & Pet

Celmax

Packaging

Gola Gola Festival

Rizzoli Emanuelli

Brochure

25° Fondazione Cariparma

Fondazione Cariparma

Branding

15th floor NY

FPNY

Branding

Summer camp brochure

Giocampus

Three-fold brochure

Social report

Pizzarotti

Annual report

Rizzoli Cantabrian anchovies

Rizzoli Emanuelli

Branding

Urban Up project

Gruppo Unipol

Brand Identity

Institutional brochure

Pizzarotti

Brochure

Terrenostre oil

Montalbano

Packaging

Red of Parma

Essentsa

Naming + logo + packaging

Pavimenti Colombo

Colombo

Branding

Corporate website

Fibrocev

Website

Corporate website

My color Tinteggi

Website

LET'S TAKE
A STEP BACK.

Dario Alesani and Umberto Mauri:
more than two decades of experience in top agencies.

visit the portfolio

LET'S TAKE
A STEP BACK.

Dario Alesani and Umberto Mauri:
more than two decades of experience in top agencies.

visit the portfolio

WHO WE ARE

Paolo Bassanetti, was born in Vicenza, Italy, on May 3, 1971. At a very young age, he attended high school in Cambridge and Brighton and then returned to Italy where he attended classical high school. After a year at the Faculty of Zaragoza, he graduated in Parma with a degree in economics and business.

But it was in Spain that, in addition to buying some guitars, following up on the path begun many years earlier at the Conservatory of Parma, he trained professionally in the Madrid office of Crown Cork & Seal as Assistant Sales and Marketing Director. After a few years he returned to Italy, where he became head of management control of the sales and marketing area of Henkel Italiana – Perfume Division. In 2001, in Parma, he shapes his passion for communication by creating the 0521 agency, which over the years creates advertising campaigns for numerous brands including: Ministry of the Environment, Ascom, Cofesercenti, Cna, Api Idustria, IP Italiana Petroli spa, Barilla spa, Comune di Parma, PPG Industries, Cariparma spa, Guru, Arquati, Bormioli Rocco, Randstad, Fiere di Parma, Parmacotto, Caritas Italiana, Coccinelle, Unione Industriali, Gazzetta di Parma and others. From his meeting with Dario Alesani and Umberto Mauri, creative directors of Young & Rubicam, he gave birth to BAM in 2015.

Dario Alesani was born in Grado on April 24, 1969. 1990 – Thanks to winning a Lombardy Region competition, he attended the three-year Copywriting course at the Academy of Communication in Milan.

1993 – Graduates best copy by winning the scholarship: “Cuccioli” of the Italian Art Directors Club, which takes him to Mc Cann Erickson (where he goes to the finals of the Radiofestival award with UPS radios), then to Lionheart and finally to Pirella, where he will be hired. Together with Umberto Mauri he goes to Verba DDB, then to Lowe Lintas Pirella Goettsche as creative director, then to Y&R. In these years they became one of the most prolific and award-winning couples on the Italian scene. Some of their commercials reached the short list at the Cannes Film Festival. 2006 – Wins the Corriere della sera’s “In sixty lines” writing contest. A year later he publishes his first book “Stories that end soon,” followed by his first novel “Musodicane.” He writes jokes for Gino and Michele published in Ants and also in the latest edition of Cicadas (ed. Kowalski). 2015 – Joined by Umberto Mauri and Paolo Bassanetti, he founds BAM, an advertising agency with offices in Parma and Milan. Plays tennis, inveterate windsurfer and kitesurfer, loves photography and reading. He is writing a movie for Hollywood, a TV series with De Niro, a play for Brodway and the new U.S. Constitution. The only thing he doesn’t like to write is a resume, but only because you can’t make anything up….

Umberto Mauri was born in Carate Brianza on October 11, 1968. 1986 – Graduates from the Art Institute of Monza. Soon after, he won the competition held by the Lombardy Region for the branding of Milan’s North Park.

1991 – Enter as art director at Pirella Goettsche: in these years if you thought anything could happen, anything incredibly happened. Advertising is a rich, fascinating world populated by original people. Emanuele Pirella is considered a guru and his agency the most sought-after destination for those who want to emerge in the creative world. 1998 – Moved to Verba DDB where he continued his association with copywriter Dario Alesani, winning all editions of the national “Young Lions” award in which they participated and several other industry trophies in Italy and abroad. 2000 – Returned to Pirella Goettsche as deputy creative director and after merging with Lintas, became creative director of Lowe Lintas Pirella Goettsche. 2005 – Moved to Y&R as creative director and then opened BAM in 2015. Many of his works are published in Italian and foreign Annuals, in trade journals and online. The clients he has worked for range from automobiles (Volkswagen, Audi, Volvo, Alfa Romeo, Maserati) to supermarkets (Sma, Coop, Despar) to publishing (l’Espresso, Repubblica) to food (Barilla, Parmacotto, Rio Mare). In addition to the clients followed in the newspaper, he has won several pitches including: Telecom, Maserati, Coop, British Telecommunication, Infostrada, Intesa Trade, Wulevù, Bliss Gioielli, Sector, l’Espresso, Poste Italiane, Seat Pagine Gialle, Averna, Rio Mare. He cultivates a passion for painting, graphic design and photography, occasionally exhibiting his works in Milan galleries.